Social Media Management for Wagamama

Balans Social was hired to manage the organic social media management, content creation and influencer marketing program for Wagamama USA.

The Challenge

Over the course of 18 months, Balans Social had the privilege of partnering with Wagamama USA. As Wagamama expanded their number of restaurants around the United States, we were tasked with developing an organic social media content strategy in order to maximize engagement and grow their following in target locations. The challenge was to craft and execute an organic content strategy that not only reflected Wagamama's core values but also adhered to brand guidelines while injecting trendy and snappy video content.

Our strategy also included influencer collaborations around key events and openings as well as launching Wagamama USA's TikTok channel and creating relevant content.

The Results

Our strategy translated into tangible, impactful results:

Engagement Surge: Significant increases in engagement metrics showcased the resonance of our content strategy with the audience. By staying on top of trends and incorporating authentic elements, Wagamama USA became a brand that people actively engaged with on both Instagram and TikTok.

Follower Growth: The combination of captivating content and strategic influencer collaborations led to a substantial increase of 10,000 Instagram followers. This growth demonstrated the effectiveness of our approach in expanding Wagamama's online community in the target locations.

Influencer Amplification: Partnering with 52 influencers strategically around key moments, such as restaurant openings and Veganuary, further amplified Wagamama's brand message. This collaboration expanded the reach of the brand and successfully fostered engagement with a wider audience.

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“Balans Social is an exceptional organic social media agency. Their knowledgeable team created engaging content, professionally managed our social media accounts, and optimized our strategies based on data-driven insights. The engagement led to a significant increase in followers and online engagement, exceeding the business goals. Balans Social executed a smooth workflow through timeliness and effective communication, and their dedication to the project's success was impressive.”

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