The holiday season is a golden opportunity for businesses to connect with their audience in a meaningful way. With the right social media holiday marketing campaign, you can stand out in the crowded digital landscape and make a lasting impression on your target audience.

In the constantly changing world of social media, staying relevant is crucial. One effective way to captivate your audience and remain in the spotlight is by using trending sounds. Incorporating these into your social media posts can make a significant difference for your business and its online presence.

We are delighted to share that The Manifest has recognised us as one of the most-reviewed social media companies in the Netherlands. This recognition not only reaffirms our commitment to delivering top-notch social media solutions but also highlights the trust our clients place in us.

In the ever-changing landscape of social media, a new platform has emerged that may change the way we connect, share, and engage with our online communities. Threads, the latest innovation in social networking, has taken the digital world by storm with its unique features and user-centric approach.

Whilst it seems pretty straightforward, creating a consistent Instagram feed that will make users want to click that ‘Follow’ button is an art that needs to be mastered - That’s why Balans Social exists! Here’s our guide with some tips and tricks that will elevate your Instagram-game in just a couple of steps.

UGC or “user-generated content” has been dominating social media. What is it and how can brands incorporate it?

There’s no doubt that in today's digital age, social media has become a powerful platform for businesses to connect with their customers. While social media customer service plays a vital role in shaping a brand's reputation and building strong customer relationships, it's crucial to understand the dos and don'ts to ensure a positive and effective interaction. 

Artificial intelligence (AI) is transforming the way in which people work and digital marketing is no exception. Read more about the ways in which AI can be used in your social media strategy.

If you’re a regular social media user, you might have noticed that all apps are starting to look more alike than ever. ‍Read more about the reason behind this shift and the implications for social media and user experiences.

If you’ve been spending time on Tiktok recently you will probably already have seen or heard of a ‘de-influencer’. Read more about this new type of influencer and the different perspectives on this trend.

Meta Platforms introduced paid verification ticks on Instagram and Facebook. Here’s how to weather this change as a business.

Whether you’re a business owner or looking to advance your career, LinkedIn offers plenty of opportunities to help you expand your network, reach new clients, and establish yourself as a thought leader in your industry. Read more about how to step up your LinkedIn game in 2023.

Video content is still king and is everywhere. Therefore it is crucial to understand the do's and don'ts while creating video content and know your way around the platforms.

With the rapidly evolving digital landscape and the rise of the Metaverse, new opportunities for influencer marketing have formed: Virtual influencer marketing. Read more about how brands can benefit from collaborating with virtual influencers and the potential downsides to virtual influencer marketing.

Pinterest is a platform that is commonly overlooked in advertising. However, Pinterest is increasingly becoming a force to reckon with, and many companies must stop and consider if and how they can use the platform in their marketing strategy.

In early 2022, BeReal - a photo-sharing social media platform that is the opposite of everything social media platforms are believed to be - entered the social media landscape and strongly supplied the demand for authentic content.

If one thing is true about social media, it’s that it’s constantly changing. So what’s next? Read more about the four trends we think will dominate the social media landscape in 2023. 

Users first see the Stories section after opening Instagram on their phones, so making sure your Instagram Story strategy is optimised is more important than ever in 2023. Read more to learn how to maintain this momentum with your brand's Instagram stories and capitalize on it for your business' benefit.

Holiday campaigns are a great way to connect with your customers and boost your sales. Follow these simple guidelines to help you design a successful holiday marketing campaign.

TikTok is a rapidly growing platform that can help brands connect with their target audience at a low cost. Read more about how your brand can reach their full potential on TikTok. 

TikTok offers a variety of advertising formats for brands to engage with their target audience. Read more about the five key TikTok ad formats you need to take your advertising to the next level.