The Challenge

During the fourth quarter of 2023, a crucial period for e-commerce enterprises, STYLIDEAS, a beauty gadget company based in the UK, aimed to penetrate the Northern European market to increase brand awareness and boost sales for its online retailers.

Lacking any prior marketing initiatives beyond the UK, STYLIDEAS sought a reliable partner to lead their paid social campaigns in the Nordics, Netherlands, Switzerland, Austria, Poland and Germany.

Balans Social proved to be an ideal match for the task, with a wealth of experience in paid social strategies for e-commerce businesses and a team proficient in six European languages.

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Our Solution

Our strategy began with a comprehensive audit of the UK ads to identify the most effective creatives and ad copies for the launch of our EU ads. Our in-house team then undertook the task of translating and customising the ads to ensure their suitability for each specific region being targeted.

To maximize cost-effectiveness, we executed weekly A/B tests, tailoring ad creatives for each product and target audience. By leveraging insights from these tests, we were able to continually improve the ad performance and gained valuable insights into the nuances among the EU markets we were targeting.

The Results

Over a 3 month period we generated

41,830 link clicks to retailer sites

Average CPC of £0.12

Average CTR of 3.85%

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Thanks to Balans Social, the project resulted in a substantial boost in sales, surpassing the client's business objectives. They communicated effectively, providing regular progress updates and feedback. The team demonstrated skill, responsiveness, and promptness throughout the workflow.

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Olivia Crichton, Marketing Coordinator at STYLIDEAS