When you think of influencers, you’ll probably be quick to think of influential people you follow on Instagram, TikTok or perhaps Youtube. But what about LinkedIn? If you’ve ever spent time scrolling the professional networking site, you’ve most likely encountered a LinkedIn influencer - a new breed of content creator who has built an impressive following by establishing themselves as a thought leader in their industry.

Whether you’re a business owner or looking to advance your career, LinkedIn offers plenty of opportunities to help you expand your network, reach new clients, and establish yourself as a thought leader in your industry. If you’re looking to step up your LinkedIn game in 2023, here are our top tips to help you build a large following on LinkedIn:

1. Identify Your Niche:

Identify the area of expertise in that you want to establish yourself as an influencer. It's essential to choose a niche that you are passionate about and have knowledge and experience in. This will help you create content that is both informative and engaging.‍

2. Create Valuable Content:

Work on creating valuable content that resonates with your target audience. You can start by writing long-form articles, sharing your personal experiences, and providing tips and advice for others in your industry. Make sure your content is well-researched, informative, and offers a unique perspective on the industry. Remember to stay authentic and true to yourself and your brand.

3. Build your Personal Brand:

Building your personal brand is crucial to becoming a LinkedIn influencer. It’s not enough just to post about your business - your followers want to hear your personal story, too. Once you’ve developed a clear understanding of who your target audience is, make sure to consistently share content that resonates with them. Include high-quality images, graphics, and videos to enhance your content and make it more engaging.‍

4. Engage with Your Audience:

Engage with your audience by responding to comments and messages and building relationships with them. This will help you build a loyal following and foster a sense of community on the platform..

5. Use Your Network to Your Advantage:

Networking and collaborating with other influencers in your industry can help you expand your reach and gain more visibility on the platform. Make sure to attend industry events, participate in discussions, and collaborate on projects to increase your exposure and establish yourself as an authority in your niche.

Lastly, remember that LinkedIn users value authenticity so don’t be afraid to share personal stories of lessons learned and failures you’ve experienced on your journey!

‍